Lonieke de Ruiter

Meet Lonieke

Lonieke is the person who gets things done, bringing nearly 25 years of experience in communication and marketing to iCRA. Running her own communication agency, she enriches our team with insights from her diverse professional journey. Her mantra, “Connecting people, better business,” underscores her commitment to fostering communicative cultures within individuals and organizations.

At iCRA, Lonieke’s mission is to infuse a commercial mindset into the development sector, accelerating results, impact, and collaboration. Her background in International Agricultural Trade, Tropical Marketing, and International Affairs enables her to drive inclusive communication that delivers real results.

Beyond work, Lonieke is a mother of two tall sons. She finds inspiration in nature and loves embarking on outdoor adventures with family or freinds, whether ice skating on frozen lakes in winter or hiking in the mountains during summer. Her enthusiasm for new challenges is boundless. As a strong advocate for fair business practices in the agricultural sector, she provides extensive marketing training to farmer cooperatives across Africa.

Lonieke’s calm and precise approach, combined with her extensive experience, ensures effective outcomes at iCRA. Her dedication to connecting people and fostering better business practices is evident in every project she undertakes.